Billion Dollar Bet: How Col Kennedy and Cotton On plan to take over the world

With almost 760 stores in home market Australia, 1300 stores globally and another 570 new stores to be opened over the next three years – the Cotton On Group is gunning for global glory. One like, follower and e-commerce sale at a time. A solid A$1.51 billion in forecasted revenue for the Group in 2015 is telling the same story, yet one piece is missing to make the Cotton On Group a true multi-platform power player: an international e-commerce success.

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Family affairs: How CEO Robert Buchbauer and Swarovski is going to break the internet

Crystal giant Swarovski reported a €3.08 billion turnover in 2012 and CEO Robert Buchbauer has even bigger plans for the company originally founded by his great-great-grandfather. In this exclusive, FELLT Editor-at-Large Daniel Kjellsson meets with Mr Buchbauer to discuss entrepreneurship and acquisitions, epic failures and how he digitalised a five-generation-old global brand.

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Superstars and sheep: Inside The Woolmark Company

How did a group of Australian wool farmers become one of the most powerful marketing machines in global fashion? In this exclusive we meet with The Woolmark Company’s Global Manager for Digital Engagement, Aron Butcher, to discuss how the company’s digital strategy is contributing to its marketing power and global operations.

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Meet the boss | Mark Newman, CEO of Oroton

2014 was the beginning of a period of transformational investment for the Oroton Group as they completed their first year of the post Ralph Lauren era and successfully integrated the GAP and Brooks Brothers brands into the conglomerate. Next on the agenda: global growth. FELLT senior writer Patty Huntington met CEO Mark Newman.

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Crowdfunded content, five-year digital strategy plans and making more money from digital talent. Meet Dan Porter, Head of Digital at WME/IMG

In May, William Morris Endeavor and Silver Lake Partners completed their acquisition of IMG Worldwide for an estimated US$2.4billion. Whatever digital developments are likely to roll out at any of IMG’s fashion assets as the result of this new marriage with WME and Silver Lake, one person who is likely to be at the vanguard is Dan Porter.

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US$5billion on social media campaigns: Media analyst Steve Allen on how to measure ROI

Digital marketing budgets are predicted to rise by 10percent in 2014, following a double digit rise in 2013, according to Gartner, the world’s leading information technology research and advisory company. Other research predicts that US marketers will spend US$5billion on social media marketing this year. Last week, FELLT posted the first in an ongoing series about digital marketing strategies – a focus on Calvin Klein’s […]

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