As a frequent reader of FELLT Focus, you've probably seen Zulu & Zephyr once or twice. We do our best to avoid bias, but can't help to feel charmed by brands that does so well with capturing a moment in time rather than showcasing their latest collection.

Zulu & Zephyr went all in South Africa in their SS14 spring collection which is out today (Friday, July 11th should you be late to the party). It features a sun-washed palette as well as prints and patterns. Their zig-zag pattern is as welcome as when it was first introduced in 2012.

The campaign itself is a viral success if there ever was one. Henrik Purienne's realistic aesthetic, the commercial firepower of Shané van der Westhuizen's Hollywood worthy eyes and lips and the collection's floating silhouettes – tick all the boxes.

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