Photographed in Times Square NYC, Soo Joo Park stands amongst a concrete jungle of lights, signs and real life cartoon characters. The Korean model appears as if she has jumped out of a Nintendo game, bringing along her animated companions. The styling of the shoot features a considered coordination of colour using fashion, props and set design giving the editorial a cohesive and visually playful aesthetic.

An element of curiosity is created by the juxtaposition of fictional characters in a nonfictional world. The ordinary people present in the background of the images are not engaging with Soo Joo and her cartoon friends causing us to question, can you see what we see?

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