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Billion Dollar Bet: How Col Kennedy and Cotton On plan to take over the world. One like, follower and e-commerce sale at a time

People · Daniel Kjellsson

With almost 760 stores in home market Australia, 1300 stores globally and another 570 new stores to be opened over the next three years – the Cotton On Group is gunning for global glory. A solid A$1.51 billion in forecasted revenue for the Group in 2015 is telling the same story, yet one piece is missing to make the Cotton On Group a true multi-platform power player: an international e-commerce success.

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