Billion Dollar Bet: How Col Kennedy and Cotton On plan to take over the world

With almost 760 stores in home market Australia, 1300 stores globally and another 570 new stores to be opened over the next three years – the Cotton On Group is gunning for global glory. One like, follower and e-commerce sale at a time. A solid A$1.51 billion in forecasted revenue for the Group in 2015 is telling the same story, yet one piece is missing to make the Cotton On Group a true multi-platform power player: an international e-commerce success.

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