Family affairs: How CEO Robert Buchbauer and Swarovski is going to break the internet

Crystal giant Swarovski reported a €3.08 billion turnover in 2012 and CEO Robert Buchbauer has even bigger plans for the company originally founded by his great-great-grandfather. In this exclusive, FELLT Editor-at-Large Daniel Kjellsson meets with Mr Buchbauer to discuss entrepreneurship and acquisitions, epic failures and how he digitalised a five-generation-old global brand.

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