How did a group of Australian wool farmers become one of the most powerful marketing machines in global fashion? In this exclusive we meet with The Woolmark Company’s Global Manager for Digital Engagement, Aron Butcher, to discuss how the company’s digital strategy is contributing to its marketing power and global operations.
Read article2014 was the beginning of a period of transformational investment for the Oroton Group as they completed their first year of the post Ralph Lauren era and successfully integrated the GAP and Brooks Brothers brands into the conglomerate. Next on the agenda: global growth. FELLT senior writer Patty Huntington met CEO Mark Newman.
Read articleIn five years consumers have customised over 10 million pairs of shoes at Shoes of Prey. Sales are now approaching $10million and the Sydney-based startup has very big plans. FELLT talks with co-founder and chief creative officer Jodie Fox
Read articleOver the past three years few local fashion e-commerce startups have garnered the attention – and investor confidence – of The Iconic. FELLT talks with co-founder and managing director Adam Jacobs
Read article2XU wants to be Australia’s first global sportswear brand – and the world’s largest luxury conglomerate wants to help it get there. FELLT Industry talks with 2XU CEO Kevin Roberts
Read articleDigital marketing budgets are predicted to rise by 10percent in 2014, following a double digit rise in 2013, according to Gartner, the world’s leading information technology research and advisory company. Other research predicts that US marketers will spend US$5billion on social media marketing this year. Last week, FELLT posted the first in an ongoing series about digital marketing strategies – a focus on Calvin Klein’s […]
Read articleManaging director of Fusion Strategy