Superstars and sheep: Inside The Woolmark Company

How did a group of Australian wool farmers become one of the most powerful marketing machines in global fashion? In this exclusive we meet with The Woolmark Company’s Global Manager for Digital Engagement, Aron Butcher, to discuss how the company’s digital strategy is contributing to its marketing power and global operations.

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Meet the boss | Mark Newman, CEO of Oroton

2014 was the beginning of a period of transformational investment for the Oroton Group as they completed their first year of the post Ralph Lauren era and successfully integrated the GAP and Brooks Brothers brands into the conglomerate. Next on the agenda: global growth. FELLT senior writer Patty Huntington met CEO Mark Newman.

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US$5billion on social media campaigns: Media analyst Steve Allen on how to measure ROI

Digital marketing budgets are predicted to rise by 10percent in 2014, following a double digit rise in 2013, according to Gartner, the world’s leading information technology research and advisory company. Other research predicts that US marketers will spend US$5billion on social media marketing this year. Last week, FELLT posted the first in an ongoing series about digital marketing strategies – a focus on Calvin Klein’s […]

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